Gen V

AlterNation Industries, known simply as AlterNation is a popular human clothing chain that specialises in apparel for action sports, such as hoodies, jackets, jeans and shoes. Founded by skateboarding legend Garry Eagle in 2007, AlterNation has grown to become one of the largest human clothing companies that sell products outside of the United Earth Republic, notably in the Niraxian Empire.


The term AlterNation is meant to be a play on the word alternating, referring to 'alternating current.' Images and historical figures (such as Nikola Tesla) relating to the field of electricity have featured in AlterNation's advertising campaigns and its stores share a scientific laboratory-style theme. Its many product lines are named after famous electrical inventions and figures.